AR Experientia

An immersive AR/VR experiential solution was developed for TCS and showcased at the New York Marathon on Apple Vision Pro, highlighting the convergence of advanced technology, sports science, and digital innovation. The experience featured athlete heart digital twins, designed to visually demonstrate real-time physiological insights and educate users on performance, endurance, and recovery through an intuitive and immersive interface.

In addition, a VR run simulation was created to place users inside a realistic marathon environment, enhanced by an AI-powered virtual coach that delivered real-time guidance, motivation, and performance tips. This interactive experience not only engaged marathon participants and spectators but also showcased TCS’s leadership in AI, AR/VR, and data-driven innovation through a cutting-edge, future-ready platform.

Impact : Showcased TCS’s innovation leadership through a cutting-edge AR/VR experience that educated, engaged, and inspired global marathon audiences.